According to research recently published by the Institute of Fundraising (IoF) just over 40 per cent of people have a positive view of fundraisers. Meanwhile just less than 20 per cent maintain a negative view of fundraisers.
The study, titled: “What does the public think of fundraising?”, revealed that 41 per cent of adults feel either very or quite positive about the profession. Versus 18 per cent of people whom felt very or quite negative. Sat in the middle of this survey, 36 per cent of respondents had neither a positive or negative view of fundraisers. The study was carried out by YouGov on behalf of the IoF, and sampled over 2,500 adults across 10 days between April and May.
Fewer than 1 in 10 have recently heard about fundraising
Less than one in ten people (7%) of the general public had recently heard, read or seen something about the fundraising profession. Of this 7%, a majority said they had heard something positive (55%). However 26% had heard something negative regarding the fundraising profession. Places where people had heard about Fundraising included Facebook, where 30 per cent had seen information regarding the profession, national TV news (26 per cent), and friends or relatives (25 per cent).
More young people think fundraising is important
A large majority (78% ) of the public believe raising funds for charity is important. Alongside this the research showed that over 80% of 16 to 24 years olds agreed that fund raising is important. Meanwhile 36% of disabled adults agreed that fundraising was important, against 28 per cent of non-disabled, and 36% of women versus 24%. The study also found that having a chartered body would improve the public image of fundraising. With over one third (36%) of the public would view fundraising more positively if there was a chartered body.
Good news for fundraising
With Fundraising being viewed in a generally good light, there is hope for charities to keep operating and helping their causes. In financially unsure times charities are looking for as much help as possible. The better the general public view those within that sector, the more likely they are to support causes. The general public are absolutely vital in helping charities do the amazing work they do and we hope to see them thrive for years to come.