For the second year running the charity sector has seen a decline in revenue from events-based fundraising. The income of the largest 25 fundraising events fell to£133.6m in 2018, according to research by an agency.
Cancer Research UK’s Race for Life is still the largest fundraiser, however it has still seen its total fall to £37.1m from £38m in 2017 and over £50m in 2015. The charity revamped the event for 2019, opening it up to men for the first time. Meanwhile CRUK’s Dryathlon was the fastest growing event, raising £1m. Ten of the 25 events saw their incomes fall, including the second largest event, Macmillan’s World’s Biggest Coffee Morning, which was down by £500,000 to £27m. Macmillan saw more falls in three of its other events: Brave the Shave, Go Sober and Longest Day Golf Challenge.