Decline in Event Fundraising

For the second year running the charity sector has seen a decline in revenue from events-based fundraising. The income of the largest 25 fundraising events fell to£133.6m in 2018, according to research by an agency.

Cancer Research UK’s Race for Life is still the largest fundraiser, however it has still seen its total fall to £37.1m from £38m in 2017 and over £50m in 2015. The charity revamped the event for 2019, opening it up to men for the first time. Meanwhile CRUK’s Dryathlon was the fastest growing event, raising £1m. Ten of the 25 events saw their incomes fall, including the second largest event, Macmillan’s World’s Biggest Coffee Morning, which was down by £500,000 to £27m. Macmillan saw more falls in three of its other events: Brave the Shave, Go Sober and Longest Day Golf Challenge.

Increasing need for other fundraising platforms

This decrease in events-based fundraising shows the need for charities to look into other methods to generate income. A charity lottery could be an ideal solution for any charity looking to increase their funding. Whilst running a charity lottery can be done by the charity themselves, hiring a lottery manager can be the most effective way of running a lottery. Prize Provision Services are a lottery manager for charity lotteries, with years of experience in the industry. From organising the weekly draw and creating promotional content for your charity. We can help your charity lottery succeed. Ensuring you have regular and reliable source of income for years to come.

If you are interested in seeing how a charity lottery can increase your fundraising, you can find our products here